10K Movement finds and hires a local event photographer through VSCO Hub that delivers on their vision for their flagship festival.
10K Movement preserves, presents, and cultivates authentic Hip Hop & Street Dance culture in the Greater Cleveland area and beyond.
The VSCO Brand Engagement Platform helps your brand activate new audiences. Get exposure to millions, drive brand engagement, and hire photographers — all in one place.
The challenge
Lords of the Land is 10K Movement’s culminating summer event – an annual summer dance festival in Cleveland, Ohio, that brings together artists and creators from around the continent to showcase authentic Hip Hop culture. For its fourth installment, 10K Movement knew that a skilled photographer would be vital not only in documenting what they worked so hard to organize, but also in building momentum for the months to come.
10K Movement didn’t want just any photographer, though – they needed full alignment with both their mission and vision. With a platform and event rooted in the local community, finding a local photographer was a must. Lords of the Land is also a wide-ranging event with diverse visual needs – from fast-paced dance battles to capturing the personal moments and faces that make it so unique. Finding the perfect photographer was feeling like a daunting task, until 10K Movement tried VSCO Hub.
“It was wonderful working with our photographer, Allen Johnson, for our flagship summer event... Allen's photos really highlight the person behind the dancer.”
Madalyn Lucier, Associate Director 10K Movement
How VSCO helped
With VSCO Hub, 10K Movement was able to focus on finding a photographer that met their needs, instead of getting lost in online searches and closed social media loops. They started their search on VSCO Hub by filtering by location, right away helping refine their search to the best VSCO photographers in the Cleveland area. 10K Movement also needed a photographer with the right skills and style – so they used VSCO Hub’s additional filters to find photographers with different specializations, like event and portrait photography.
The results of their search were impressive, and after exploring a few portfolios in detail right on VSCO, Allen Johnson’s work became the clear choice. His unique and versatile style fit their needs, and even brought an extra creative edge when it came time to deliver his selects. From photographer search, to hiring, to final delivery, VSCO Hub helped 10K Movement get the photos they were after – faster and easier, all while staying within their budget.
Find your next photographer
Get exposure to millions, drive brand engagement, and hire photographers — all in one place. Talk to us to learn more about the VSCO Brand Engagement Platform and start your photographer search on VSCO Hub for free.
