Clever Supply Co. sees 2,594 photos submitted to their Brand Challenge, driving targeted awareness and inspiring a new audience.
Clever Supply Co. makes high quality products that serve photographers. Their mission is to see all photographers inspired to pick up their cameras.
The VSCO Brand Engagement Platform helps your brand activate new audiences. Get exposure to millions, drive brand engagement, and hire photographers — all in one place.
The challenge
Clever Supply Co. has always had a strong community that stands by their handmade camera straps and bags. They also knew that growing their brand would take a similar kind of creativity that the very photographers who use their gear show when they’re out in the field. Through the VSCO Brand Engagement Platform, Clever Supply Co. engaged an audience of creators that was uniquely aligned with both their brand and business goals.
Clever Supply Co. wanted an authentic way to tap into the creativity they saw in VSCO’s community of photographers. In the past, Clever Supply relied on pre-existing customers within their network to source creative for their campaigns and social media accounts. A crafted Brand Challenge was the perfect opportunity to expose Clever to millions of photographers on VSCO and source images that aligned with the brand’s vision.
“As a smaller, direct-to-consumer brand that has overlapping audiences with VSCO, we used the Brand Challenge as both a way to find potential creators and also as an awareness campaign.”
– Todd Balsley, Clever Supply Co.
How VSCO helped
Creators joined the Brand Challenge by posting with #CleverSupplyChallenge on VSCO. The Challenge drew hundreds of creators to share what inspires them to go out and photograph. With strategic amplification throughout the VSCO app and across social media, the Challenge was able to showcase the Clever Supply Co. brand while driving meaningful engagement directly related to their core products.
Clever Supply Co. was eager to review the photos, as each one had their own unique take on the prompt. The Brand Challenge was a win-win for Clever Supply and creators on VSCO. They licensed a stunning image from VSCO Pro unknown-visuals, and discovered dozens of photographers that they’re now considering for future photo shoots and campaigns.
Activate new audiences with VSCO
Get exposure to millions, drive brand engagement, and hire photographers — all in one place. Talk to us to learn more about the VSCO Brand Engagement Platform and start your photographer search on VSCO Hub for free.
