Liquid I.V.® receives millions of impressions and finds on-brand images for their summer campaign.
Liquid I.V.®️ exists to elevate the vitality of people and the planet. Their electrolyte drink mix replenishes electrolytes and hydrates more than water alone, helping you build a foundation to feel your very best.
The VSCO Brand Engagement Platform helps your brand activate new audiences. Get exposure to millions, drive brand engagement, and hire photographers — all in one place.
The challenge
Liquid I.V.®️ wanted to amplify their summer campaign and make a cool splash with their new Hydration Multiplier® Popsicle® Firecracker and Hydration Multiplier® Sugar-Free Rainbow Sherbet. With a theme already in place, they wanted a refreshing way to engage a new audience, drive awareness, and license photos that they could use across their own channels. They activated with the VSCO Brand Engagement Platform, creating two branded presets, an engaging custom brand challenge, and mobile display placements to get the results they needed.
“Working in partnership with VSCO created a meaningful and collaborative way for users to engage with the campaign, utilizing the Liquid I.V.® x VSCO presets to create their own nostalgic images and leverage them through a Photo Challenge, #LiquidIVChallenge. We are thrilled with the results of this partnership.”
– Brittany Shaw, Senior Brand Director at Liquid I.V.®
How VSCO helped
Liquid I.V.®️ not only wanted to expand their reach, but also drive meaningful, one-of-a-kind engagement that could echo their campaign. VSCO photographers were eager to participate in a Brand Challenge that both inspired them creatively and offered exposure to a well-known and respected brand. Creators showed how they were staying cool in the summer heat and were also able to interact with the branded PF Popsicle®️ Firecracker and RS Sugar-Free Rainbow Sherbet presets at several Liquid I.V.® live events.
In addition to the millions of impressions from the Challenge, 1400 images were submitted by photographers – all with their own unique take on Liquid I.V.®️’s prompt. Liquid I.V.®️ selected six final images from four creators to license for their media library, giving them options to keep the momentum going on their own channels.
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Activate new audiences with VSCO
Get exposure to millions, drive brand engagement, and hire photographers — all in one place. Inquire today about the VSCO Brand Engagement Platform or start your photographer search on VSCO Hub for free.
