OWC’s outdoor-inspired Brand Challenge drives brand awareness and deep engagement while bolstering their content library.
OWC has been providing industry leading computer upgrades and storage solutions for 35 years. Capture, share, and store your photos with gear tailored for professional photographers.
The VSCO Brand Engagement Platform helps your brand activate new audiences. Get exposure to millions, drive brand engagement, and hire photographers — all in one place.
The challenge
OWC is dedicated to providing photographers with the gear needed to keep their photos safe and workflows running smoothly. From high-performance memory cards to desktop drives, their products often set the standard in a niche industry that demands quality, speed, and reliability at every stage. With recent product releases catered specifically for photographers, OWC wanted to build awareness and momentum in a way that made their brand approachable for photographers of all levels. A VSCO Brand Challenge provided the perfect platform not only to engage a targeted audience of photographers, but also give them the opportunity to license images directly from the VSCO community.
“Our VSCO Brand Challenge enabled us to engage with the community while at the same time licensing images for social uses.”
Ian Stone, Senior Director, OWC
How VSCO helped
OWC’s gear enables photographers to push their gear, and creativity, to the limits – so the VSCO Brand Engagement Platform helped cater a Brand Challenge that showcased just that. With a prompt that inspired them to get outside and explore the extremes of their environments, VSCO Pro photographers shared their work with #OWCChallenge on VSCO. A coordinated campaign across the VSCO app and social media helped amplify both the Brand Challenge and OWC’s brand, positioning them perfectly within a community comprised of millions of creators.
As submissions rolled in, the VSCO team handpicked the best images from photographers around the world, showcasing not only the deep engagement from the VSCO community, but also the quality of images that they shared. With options to choose from, OWC was able to ensure that the image they licensed aligned with their brand vision and goals – and that meant VSCO photographer its-claudiia walked away with a new boost of professional confidence when her photo was selected.
Activate new audiences with VSCO
Get exposure to millions, drive brand engagement, and hire photographers — all in one place. Talk to us to learn more about the VSCO Brand Engagement Platform and start your photographer search on VSCO Hub for free.
