Pacterra Athletics finds a local, pro photographer with big-name experience, all without straying from their bottom line.
Pacterra Athletics is a men’s athletic apparel company that makes the world’s most comfortable compression shorts and tights.
Ashley Walters is a VSCO Pro Member and professional photographer based in Portland, Oregon.
The challenge
Pacterra Athletics is a growing company with big goals for elevating their brand, but they were struggling to find a photographer that checked all the right boxes – until they found Ashley Walters with VSCO Hub.
After scouring social media only to find photographers that were either too expensive or lacked proper experience, Pacterra knew they needed a better way to find and hire a photographer for their upcoming campaign. Location, experience, style and budget were all key factors that Pacterra needed to get right in order to make their photoshoot a success.
With VSCO Hub’s advanced search, Pacterra was able to quickly generate a list of photographers that were located near Pacterra’s Portland, Oregon headquarters. Hub’s search by reference image ensured all the photographers matched the style they had in mind, and they were able to filter out photographers that fell outside of their budget range. With a shortlist that met all their criteria, Pacterra was able to quickly review portfolios and profiles, right on VSCO Hub. They landed on Ashley Walters for her impressive work on prior projects and her stand-out client list.
“I was most impressed with the talent on Hub...a lot of the photographers have legit experience. I was surprised that someone who had shot for Nike and Adidas was willing to work with a company as small as us.”
– Aaron Prosser, Pacterra Athletics
How VSCO helped
Because of VSCO Hub, Pacterra Athletics didn’t have to sacrifice quality or budget. Even with a list of must-haves, they were able to source a photographer that not only aligned with their vision, but also had professional experience well beyond their initial expectations. Ashley was able to lean on her experiences with bigger brands to collaboratively expand upon Pacterra’s art direction, select the shoot location, and even secure models.
With all the shoot details finessed, Ashley quickly got to work behind the lens. She covered all the bases Pacterra needed for use across all of their platforms, while also delivering some creative shots that surprised and delighted them with a fresh approach. VSCO Hub was able to quickly and efficiently connect Pacterra with Ashley, and with one photoshoot down, they are already thinking about hiring her again.
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