Dear Photographers,
We've all heard it: “Photography is dying.”
Social platforms are burying your best work in an endless reel of trends. Traditional tools are telling you to skip the photoshoot. Brands are replacing real photos with generated ones. And the doubting voices in the room are telling you to quit.
We are not one of those voices. We champion photographers. We always have and always will.
For over fifteen years, we've built alongside tens of millions of photographers. Through every technology shift, economic disruption, every time someone tried to convince you photography wasn't a real career. We know what these moments look like. And we know this isn't the end. We think it's the most important moment photography has ever faced.
Your eye, the way you see the world, can't be generated. It can't be prompted. It's irreplaceable.
Real work made by real people has never mattered more. People feel the difference. They're searching for it, even when the algorithm never shows it to them.
That's why VSCO is building a full system for your entire creative life, from editing to managing your business. A home built around how photographers actually work: capture, edit, organize, share, connect, and grow your business. Tools that help you achieve your vision.
Workflows that get out of your way. A community that keeps you connected to why you picked up a camera in the first place. A platform that’s designed for you by people who have championed you since the beginning.
Photography isn’t dying. It's never mattered more. You’re exactly what this moment needs.
We’ve got your back.
— Eric Wittman, CEO
BEHIND THE CAMPAIGN
We commissioned two photographers from our community to showcase their talent, their vision, and to be the central figures in a new brand campaign for VSCO.
REAL PHOTOGRAPHY MATTERS
The brief was for photographers to document one another, to bring their perspective and voice, and to remind the world why real photography matters more now than ever before.
Capture and edit photos with professional apps, find your community, and manage your photography business. All in one powerful place.
BEHIND THE LENS
Meet Ivana Cajina and Jared Thomas Tapy, two visionaries in street, fashion, and portrait photography, and longtime collaborators with VSCO.
FINE ART PHOTOGRAPHER
“VSCO really does feel like one of the only brands that's not actively thinking about themselves, but rather the medium as a whole.”
LIFESTYLE PHOTOGRAPHER
“I feel like VSCO is getting it right. Seeing what matters and putting that right at the forefront.
BEHIND THE WORK
Turning your craft into a career takes time, persistence, and a platform built for the journey. That’s where VSCO Membership comes in.
With pro-level editing tools, shared spaces for meaningful collaboration, and business features built for busy photographers, VSCO Membership is designed to meet photographers at every stage.
VSCO is with you for the journey. We’re constantly building smarter tools, more efficient workflows, and better ways to connect with photographers who get it.
So whether you’re building your first portfolio or managing client shoots back-to-back, VSCO Membership gives you everything you need to keep moving forward—and turn pro.